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Make sure your website is at least as fabulous as your competitor's! Yes, it's important to make the website easy-to-use and easy-to-understand, and it's important to include all the details a person may ever need to find about you... but the single most important factor to consider, is that when a potential customer clicks onto your website, you have less than 10 seconds to make them happy to have found you. That's not a lot of time.... and no amount of great navigation is going to hook somebody in 10 seconds or less. So make the most of the first 10 seconds you have their attention... and make it better, more appealing, more flashy, and more interesting than your competitor's website.
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